Bridgestone Brand

The Bridgestone Brand continues to evolve
as we become a Sustainable Solutions Company.

Bridgestone Brand Message

Serving society with superior quality: this has been Bridgestone’s mission since its foundation.
Supporting people’s ability to move, live, work and play with high-quality tires and other rubber products.

As society moves forward to become more sustainable and mobility changes accordingly,
the ways in which we contribute to society‘s advancement must evolve and progress.

Beyond rubber, to innovative materials.
Beyond Earth, into space.
Driving, turning, braking, transmitting and connecting.
Creating new value.

By creatively pioneering, we will develop sustainable solutions to the problems faced by society and our customers.
Thus co-creating social and customer value.

Contributing to the future of a sustainable society.
Supporting society and people as they take on new opportunities and challenges to progress on their journey.

Bridgestone will evolve as a sustainable solutions company,
contributing to society with ever growing value.

Bridgestone. Solutions for your journey.

History of Bridgestone Symbols

1931

The logo mark at the time of establishment in 1931.
The trademark was designed to appeal globally in
anticipation of the explosive growth in the tire market.

1974

The Keystone Mark was further elaborated with details and organized in 1974.
The new marks and logos led to an integrated brand image for the company.

1984

We adopted a new corporate identity (CI) to communicate the new Bridgestone.

2004

PASSION for EXCELLENCE was set as a tagline,
unifying the company's brand image worldwide.

2011

For the 100th anniversary of the company,
we refined the symbol and logo for the first time in 30 years,
creating a softer, rounded look, accompanied by the tagline,
Your Journey, Our Passion.

2020 to the Present

Aiming to evolve into a Sustainable Solutions Company,
we unveiled a new brand message, Solutions for Your Journey.

Brand Experience & Communication

Management Framework

Philosophy

The Bridgestone Group Corporate Philosophy, established by our founder as the company motto, reminds us of our mission: Serving Society with Superior Quality. This philosophy states clearly the values that every employee around the world shares through their actions toward fulfilling this mission.

Mid-Long Term Business Strategy Framework

To fulfill our vision, toward 2050 Bridgestone continues to provide social value and customer value as a sustainable solutions company, we formulated a medium- to long-term business strategy centered on sustainability.

Bridgestone E8 Commitment

The Bridgestone E8 Commitment is the cornerstone of our management approach to creating both social value and customer value to secure trust in our future.